2 min
What makes a website convert
It is not the design or the colour of the button: it comes down to five concrete decisions. Here are the ones we act on.
- Web
- Conversion
Blog
Ideas and guides on web, AI and business
Practical articles to get more out of your digital presence.
Articles
Quick reads: 2–4 min
2 min
Core Web Vitals: what to measure and how to improve each metric
LCP, INP and CLS explained without jargon, with the changes that have the biggest impact in each case.
- Performance
- SEO
2 min
AI agents: where they add real value to your business
No magic, no hype. These are the cases where an AI agent genuinely saves hours, and the ones you should avoid.
- AI
- Automation
Next step
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